MUSIC, a holding company led by Matt Pincus, led a $15m funding in Soundtrack Your Brand, a global music streaming service for businesses, with participation from Liontree, JS Capital Management and Schusterman Family Investments. "It's hard to believe but, before Soundtrack Your Brand, business owners had no legitimate option to play music on demand for their customers. Almost every business has some need for music - and most business owners believe that music creators should be paid for their work. It sounds obvious, but it took a mountain of technological and business innovation to bring on demand music to enterprise and Soundtrack nailed it," Matt Pincus, MUSIC Owner.