Brandtech Group completed the acquisition of Pencil.

Brandtech Group, a technology company, completed the acquisition of Pencil, a generative AI product, specifically created to meet the needs of global brands. Financial terms were not disclosed. “David and I first met several years ago and we connected around a belief - which few held at the time - that AI and machine learning would totally disrupt marketing. Not many people thought that when we launched back in 2018, so we’ve been able to get a big head start in the space and have invaluable learnings from the $1bn of brand spend. It’s great to be joining a group that is equally obsessed with technology and how it can disrupt marketing," Will Hanschell, Pencil Co-Founder and CEO.