General Atlantic, a global growth equity firm, led a $500m investment in Authentic Brands, a brand owner, marketing and entertainment platform. “General Atlantic’s increased investment in Authentic is a testament to the strength of our proprietary brand platform, business model and team. General Atlantic takes an innovative investment approach and shares our vision for building brand value for the long term. We are proud to be part of General Atlantic’s selective portfolio of first-movers and established companies and look forward to continuing to partner with them to evolve and scale our model worldwide," Jamie Salter, Authentic Founder, Chairman and CEO.