Gauge Capital, a middle-market private equity firm, agreed to invest in Loving Tan, a luxury sunless tan brand. Financial terms were not disclosed. “We are so excited about the future partnership with Gauge and the opportunities for Loving Tan. The brand was founded on the mission to deliver the highest quality products, and we feel this dedication to quality forms a strong foundation to drive the brand to the next level.” Hilary Daly, Loving Tan CEO.