Announced
Synopsis
Torqx, an investment firm, agreed to acquire Beter Bed, a sleep specialist in retail, wholesale and B2B, for $184m. "We successfully transitioned from bedding retailer to sleep specialist. The development of our digital organization is bearing fruit and online sales have accelerated. We introduced innovative store formats and rolled out 'Beter Slapen ID' reflected in strong client appreciation growth and increasing market share. I am proud of the strong progress made in building our business in a time marked by many macroeconomic challenges. Against this background, we carefully examined the ownership structure that would best capture the sustainable long-term success of our business," John Kruijssen, Beter Bed CEO.
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