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Synopsis
MSUFCU-backed Reseda Group, a credit union service organization, completed the acquisition of ChannelNet, a provider of digital customer acquisition, retention and conquest that specialize in marketing automation and sales solutions. Financial terms were not disclosed. "ChannelNet is thrilled to join the Reseda Group family of brands and products to help credit unions accelerate their digital transformation and enhance their engagement with members. As the digital ecosystem continues to rapidly evolve, our OneClick Financial platform is the perfect tool for credit unions to stay competitive and prioritize engaging their members by providing a unique, data-driven experience for each individual member," Paula Tompkins, ChannelNet, CEO and Founder.
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