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Announced

Completed

Omnicom completed the acquisition of Ptarmigan Media.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United Kingdom

advertising agency

Media Agencies

Acquisition

Cross Border

Private

Majority

Completed

Friendly

Single Bidder

Synopsis

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Omnicom, a global marketing and corporate communications company, completed the acquisition of Ptarmigan Media, a specialist agency that provides end-to-end media and marketing solutions to financial services brands. Financial terms were not disclosed. "Ptarmigan and Omnicom Media Group have a shared understanding of the complexities of today's media marketplace. Together, we can help our clients effectively navigate the market to drive business growth by combining the global strength, tools and technologies of Omnicom Media Group, and the deep category expertise Ptarmigan has built over its three decades working in the financial sector. The combined capabilities that will result from this acquisition will enable an unprecedented and singular depth of financial services industry expertise and media buying scale, translating to better outcomes for our clients, increased professional opportunities for our people, and accelerated growth as Omnicom Media Group and Ptarmigan join forces," Florian Adamski, Omnicom CEO.

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