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Announced

Completed

Sojern completed the acquisition of VenueLytics.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

hospitality industry

Recreational Services

Acquisition

Domestic

Private

Majority

Completed

Friendly

Single Bidder

Synopsis

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Sojern, a travel marketing platform, completed the acquisition of VenueLytics, a hospitality industry platform serving independent hotels, resorts, chains, and casinos. Financial terms were not disclosed. "This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform." Mark Rabe, Sojern CEO.

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