Announced
Completed
Financials
Sources
Tags
United States
hospitality industry
Recreational Services
Acquisition
Domestic
Private
Majority
Completed
Friendly
Single Bidder
Synopsis
Sojern, a travel marketing platform, completed the acquisition of VenueLytics, a hospitality industry platform serving independent hotels, resorts, chains, and casinos. Financial terms were not disclosed. "This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform." Mark Rabe, Sojern CEO.
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