FullBeauty Brands completed the acquisition of CUUP.

FullBeauty Brands, an online and catalog retailers of women's and men's plus-sized apparel, completed the acquisition of CUUP, a lingerie company. Financial terms were not disclosed. “We are thrilled to welcome CUUP and the CUUP team to the FullBeauty Brands family, as we continue to grow as the leading destination for great fitting, quality, on-trend, size-inclusive apparel. As an innovative, high-growth brand seeking to disrupt the intimates category, CUUP is an exciting addition to the FullBeauty Brands portfolio. CUUP enables us to further tap into the growing intimates addressable market, extends our reach among a new demographic of customers, and expands our offerings to our existing customers. As we look to scale and grow, CUUP will bring excitement to our new digital mall. We look forward to leveraging our platform to elevate the brand to the next level,” Jim Fogarty, FullBeauty Brands CEO.