Announced
Completed
Financials
Sources
Tags
Spain
marketing agency
Media Agencies
Acquisition
Domestic
Majority
Private
Completed
Friendly
Single Bidder
Private Equity
Synopsis
Nazca-backed Soy Olivia, a marketing agency, completed the acquisition of Bushido Talent, a marketing agency. Financial terms were not disclosed. "Under our philosophy of advancing every day as consultants and consumers, we believe in constant specialization. The union of Bushido Talent is key due to its know-how within the world of GENZ as well as on the new platforms. This, together with its human team and work processes, will be an addition that will allow us to increase the value proposition towards our clients," Javier García-Gallo, Soy Olivia Founding Partner.
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