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New Deal


Announced

Completed

Nazca-backed Soy Olivia completed the acquisition of Bushido Talent.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Spain

marketing agency

Media Agencies

Acquisition

Domestic

Majority

Private

Completed

Friendly

Single Bidder

Private Equity

Synopsis

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Nazca-backed Soy Olivia, a marketing agency, completed the acquisition of Bushido Talent, a marketing agency. Financial terms were not disclosed. "Under our philosophy of advancing every day as consultants and consumers, we believe in constant specialization. The union of Bushido Talent is key due to its know-how within the world of GENZ as well as on the new platforms. This, together with its human team and work processes, will be an addition that will allow us to increase the value proposition towards our clients," Javier García-Gallo, Soy Olivia Founding Partner.

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