DoubleVerify to acquire Scibds from Iris for $125m.

DoubleVerify, a software platform for digital media measurement, data, and analytics, agreed to acquire Scibds, a company that develops customizable AI to make marketing more effective, from Iris, a venture capital and growth firm, for $125m. “This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximize campaign outcomes for our global advertisers and partners,” Remi Lemonnier, Scibids CEO & Co-Founder.