Sprout Social completed the acquisition of Tagger Media from Five Elms for $140m.

Sprout Social, a provider of social media management software, completed the acquisition of Tagger Media, an influencer marketing and social intelligence platform, from Five Elms, a global growth equity firm, for $140m. “As influencer marketing has changed the way brands build awareness and connection, our customers are increasingly demanding to break the workflow silos between core social media strategies. By bringing Tagger’s influencer marketing software into Sprout’s suite of solutions, we have the opportunity to deliver the next generation of social insights to our customers to fuel business strategy and measure the full ROI of holistic social investments. Tagger and Sprout have a shared mission for building powerful and intuitive software and we’re excited to bring our industry-leading products and teams together," Justyn Howard, Sprout Social Co-Founder and CEO.