Valsoft, a company specializing in the acquisition, management, and growth of vertical market software companies, completed the acquisition of Seekda, a company specializing in hospitality technology solutions, from Kognitiv, a company that provides loyalty management, data intelligence and activation and partner collaboration to enable data-driven personalization and optimization of the customer journey across its omnichannel platform. Financial terms were not disclosed. “We are excited to welcome Seekda to our hospitality portfolio. Their expertise in delivering innovative booking technology to the hospitality industry is a perfect fit with Valsoft’s established hospitality portfolio. Seekda’s integration into our growing ecosystem reinforces our commitment to advancing the hospitality sector and empowering our customers with best-in-class solutions,” Kent Howard, Valsoft Operating Partner.