Novacap, a private equity firm, completed the acquisition of Cadent, a provider of platform-based converged TV advertising services, from Lee Equity, a private equity firm, for $600m. “The completion of this transaction marks the beginning of an exciting new chapter for Cadent. Our customer focus and dedication remains unchanged, and we expect that our partnership with Novacap will only accelerate our vision of the future of advertising – one that is audience-first, data-infused, and activated seamlessly across all converged media," Nick Troiano, Cadent CEO.