Barça Media, the content creation platform of FC Barcelona, agreed to go public via a merger with Mountain & Co. I Acquisition, a publicly traded special purpose acquisition company, in a $1bn deal. “We have made considerable progress in the digital and audiovisual spaces to ensure that Barça Media will grow into a multifaceted content creation hub that leverages the power and unique assets of the world-renowned FC Barcelona brand. The differentiated content that we have already produced has proven extremely valuable, resonating well and driving meaningful engagement with our growing global fanbase while generating new revenue streams. This step is a strategic decision that will give us additional resources to continue to grow the platform at a time when the demand for sports-themed digital content is expanding exponentially,” Joan Laporta, FC Barcelona President.