MEMG Family Office, Sharrp Ventures and DSP family office completed the $52m investment in FirstCry, an online retailer. "Our early investors have been instrumental in our success, and we are delighted to have helped deliver multi-fold return to our investors. I welcome our new investors who bring with them exceptional track record and knowledge of scaling large successful businesses in India, that will be highly valuable in our journey ahead,” Supam Maheshwari, FirstCry Co-founder and CEO.