645 Ventures, a venture capital company, and Vertex Ventures, an investment holding company, led a $18m Series A round in Vividly, a modern trade promotion management solutions provider, with participation from Costanoa Partners, Torch Capital and Green Spoon Sales. “Given supply chain turmoil and the changing economic environment, getting the most from every dollar spent is of utmost importance for brands right now. We’ve added numerous new product modules to make Vividly even more valuable to brands and are very excited to use our new funding to continue to bring new brands onto our platform, and to build Vividly out into the operating system for CPG companies,” Alexander Whatley, Vividly CEO and Co-Founder.