Accel-KKR-backed Cendyn, a catalyst for digital transformation in the hospitality industry, completed the acquisition of WIHP, an industry leader in hotel digital marketing services and technology. Financial terms were not disclosed. “We are thrilled to embark on this transformative journey with WIHP. The synergy between both companies is remarkable, and with WIHP’s metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers’ most profitable direct booking channel," Jack Blaha, Cendyn CEO.