Carlyle Group-backed Claritas, a data-driven marketing company, completed the acquisition of ArtsAI, a company that provides AI-driven independent third-party solutions for modern marketers, agencies, and media companies. Financial terms were not disclosed. “We’ve spent the last five years transforming the Claritas business to expand and enhance our value proposition to better meet our customers’ evolving needs. We are hyper-focused on providing our clients with unparalleled ways to win, and the acquisition of ArtsAI helps achieve this objective. This acquisition will give us a significant advantage in the field of AI-based marketing measurement and optimization, and we fully expect it will help us continue and even increase the amazing growth we’ve experienced in the last five years,” Mike Nazzaro, Claritas CEO.