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New Deal


Announced

Completed

WM Partners completed the acquisition of a controlling stake in Prime6 Brands.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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health and wellness

Acquisition

Private Equity

Completed

Friendly

Single Bidder

Pharmaceuticals

nutritional supplements

DTC brand

e-commerce brands

Domestic

Private

United States

Majority

Synopsis

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WM Partners, a firm focused on acquiring middle market companies within the health and wellness industry, completed the acquisition of a controlling stake in Prime6 Brands, a global DTC brand developer. Financial terms were not disclosed. "Over the last four years, our team at Primal Harvest has built a leading global DTC business that proudly delivers quality health and wellness products. With WM Partners we've found a partner that shares our vision for the future and will help us drive even more value and scale across Europe and North America. We're thrilled to join forces and take Primal Harvest to the next level together," Max Gabath, Prime6 Co-Founder.

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