AB Tasty, a platform for customer experience optimization, completed the acquisition of Dotaki, a company that has spent 8 years conducting research and psychographic modeling, customer journey mapping, device usage, and AI technology combined with real-time website interactions. Financial terms were not disclosed. “Emotions drive 80% of decisions. With this in mind, EmotionsAI truly pushes the boundaries of digital experiences. Enabling data-driven decisions based on emotional needs enables brands to create a connection with audiences like never before. It places the customer at the heart of digital experiences and means brands can get clear ROI by diving deeper into what works for different emotional types using these analytics,” Remi Aubert, AB Tasty Co-CEO and Co-Founder.