Announced
Completed
Synopsis
Infillion, an advertising technology and solutions company, completed the acquisition of MediaMath, an adtech pioneer. Financial terms were not disclosed. "The acquisition of MediaMath’s assets and IP goes beyond the purchase of a DSP. We see it as an opportunity to increase the distribution of our closed-loop location attribution technology and a way to open our advanced media buying platform and products—traditionally offered as a managed service—to new customers. With MediaMath, we will continue to deliver the innovation that our agency and advertiser partners have come to expect from us," Rob Emrich, Infillion Executive Chairman and Founder.
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