VMG Partners completed the investment in Undefeated Tribe.

VMG Partners, a private equity and venture capital firm focused on partnering with entrepreneurs and managers to support the growth and strategic development of transformative consumer brands and technologies, completed the investment in Undefeated Tribe, a franchise within the Crunch Fitness system. Financial terms were not disclosed. We are excited for this historic moment in the fitness business. Our partnership with Crunch has been incredible since day one. We could not have chosen a better group of leaders than VMG. They understand that fitness is people-led, and they have heavy experience in marketing-forward brands. We're looking forward to the future of this incredible partnership," Tony Hartl, Undefeated Tribe CEO.