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New Deal


Announced

Completed

OptimizeRx completed the acquisition of Medicx Health for $95m.

Financials

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Transaction Value£77m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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analytics company

Domestic

Friendly

Single Bidder

Majority

Private

United States

healthcare

Health Care Services

Acquisition

Completed

Synopsis

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OptimizeRx, a provider of healthcare technology solutions helping life sciences companies reach and engage healthcare professionals and patients, completed the acquisition of Medicx Health, a healthcare consumer-focused omnichannel marketing and analytics company, for $95m. “Theresa brings a wealth of knowledge and demonstrated results directing commercial and business strategies for organizations focused on data and technology solutions for life sciences. I’m confident that her balanced approach, knowledge of our customers, and commitment to growth will position us to bring our organizations together as a commercial powerhouse focused on meeting the strategic engagement needs of our customers and expanding our footprint within our combined books of business” Will Febbo, OptimizeRx CEO.

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