Announced
Completed
Financials
Tags
Private
Majority
Completed
Single Bidder
entertainment
Media Agencies
Cross Border
Friendly
Acquisition
United States
Synopsis
LBG Media, the owner of the global leader in youth publishing LADbible Group, completed the acquisition of Betches Media, a a US-based media brand founded by women and focussed on digital media content production and publication for women, for $54m. “The joining of LBG Media and Betches is an incredibly exciting milestone in the Group’s story, progressing a key element of the strategy that we set out at the time of IPO, and since. This deal brings together two highly successful, growth-focused businesses with complementary brands and skills, similar cultures and amazing teams, to create a world-class proposition. The opportunity for the enlarged group is exciting, as we will be better positioned to capitalise on the significant US audience and advertising market. I look forward to welcoming the Betches team to LBG Media," Solly Solomou, LBG CEO.
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