U1ST Sports, a Spanish global agency representing talent, providing brand services, and creating content, agreed to acquire a majority stake in MOTHERSHIP Marketing, a German agency specializing in video game marketing and digital entertainment. Financial terms were not disclosed. "We are motivated by the potential that this agreement holds for our respective companies. With MOTHERSHIP's experience and vision in the video game industry, we believe this is just the beginning of a prosperous and fruitful partnership. We are continuing our implementation strategy in Europe, in the growing field of gaming where we already have a presence and where there are many growth opportunities for both parties. Christian and Stefan also fit the profile we are looking for as entrepreneurs eager to continue growing," David Brabender, You First Managing Director and Partner.