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New Deal


Announced

Completed

Next 15 Group completed the acquisition of Williams Commerce and Cloudfy.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Friendly

Private

United Kingdom

E-commerce

marketplace agency

ecommerce

Acquisition

Completed

Single Bidder

Domestic

Majority

Synopsis

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Next 15 Group, a United Kingdom-based growth consultancy company, completed the acquisition of Williams Commerce, a global eCommerce and marketplace agency, and Cloudfy, a SaaS B2B ecommerce platform providing seamless integration and specialised B2B capabilities for large global organisations. Financial terms were not disclosed. "We are grateful that we found the right adviser with Technology Holdings - they provided straight talking advice combined with diligent and technically strong process execution support to deliver the right transaction for the future of Williams Commerce and Cloudfy. This combined with their outstanding work ethic, digital commerce and digital marketing industry knowledge and unwavering commitment made the Technology Holdings team feel like an extension of ours. We are thankful for their efforts and guidance to help steer us through this journey," Robert Williams, CEO Cloudfy.

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