Announced
Completed
Financials
Tags
Completed
Single Bidder
breakfast food
Friendly
Private
United Kingdom
Acquisition
Domestic
Majority
protein-rich food
Food Products
Synopsis
Premier Foods, a manufacturer and supplier of food products, completed the acquisition of FUEL10K, which produces protein-enriched breakfasts, for £34.0m. "The acquisition of FUEL10K follows on from our successful integration of The Spice Tailor, where we have increased revenue and profit through the application of our branded growth model. FUEL10K provides us with an ideal platform to accelerate our expansion into the Breakfast category, building on our recent successful launch of Ambrosia porridge pots. Possessing a differentiated category position, with its protein-enriched product range and appealing to a younger demographic, we expect to deliver significant further profitable growth of FUEL10K through the deployment of our successful branded growth model," Alex Whitehouse, Premier Foods CEO.
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