SHEIN, a global online fashion and lifestyle retailer, completed the acquisition of Missguided, a women's fashion brand, from Frasers Group, a retail, sport and intellectual property group. Financial terms were not disclosed. "The joint venture we have entered ushers in a new format of partnerships for SHEIN, as part of our unwavering commitment to meet customer demand. SHEIN aims to reignite the Missguided brand, capitalising on its unique brand personality, and fuelling its global growth through SHEIN's on-demand production model, unparalleled e-commerce expertise and global reach" Donald Tang, SHEIN Executive Chairman.