PMG, a global independent digital marketing company, completed the acquisition of Camelot Strategic Marketing & Media, a company providing marketing strategies and media services. Financial terms were not disclosed. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further PMG’s full-funnel, fully integrated model. Camelot has built an unrivaled video practice leading the industry. Their commitment to innovation and furthering the video industry is well aligned with PMG’s technological advancements, automation, and innovation,” George Popstefanov, PMG CEO and Founder.