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New Deal


Announced

Completed

MiQ completed the acquisition of Grasp.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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France

media governance

Cross Border

Majority

Private

data quality

Digital Services

Single Bidder

Acquisition

Completed

Friendly

Synopsis

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MiQ, a programmatic media partner for marketers and agencies, completed the acquisition of Grasp, a French media governance and data quality company. Financial terms were not disclosed. "Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys. Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe," Gurman Hundal, MiQ Co-Founder and CEO.

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