Stride Consumer Partners, a growth-equity investment firm focused on passion brands in consumer products and services, completed the acquisition of a minority stake in Odele, a Minneapolis-based clean hair care brand. Financial terms were not disclosed. "When we launched Odele, we did so with the intention of bringing performance-first, clean, inclusive products to the shelf at an accessible price point and wrapped up in a beautiful bottle. We knew if we captured the consumer's attention and exceeded expectations in trial, they would come back for replenishment time and time again—and they have. We are beyond excited to partner with Stride. Their team is deeply knowledgeable, and their collaboration, from the initial conversation through the fundraise process, has left us inspired and confident that they are the right partner to help us continue this momentum and reach our ambition for Odele," Lindsay Holden, Odele Co-founder.