Positive Group, a specialist in communication and digital marketing for companies, completed the acquisition of User.com, an all-in-one marketing automation platform. Financial terms were not disclosed. "We're absolutely delighted to be welcoming the User.com teams into the expanding Positive tribe. We have a great deal to offer one another in terms of experience (both customer relations and operational), which is what makes this joining of forces so valuable. This acquisition will shape the group's history over the coming months," Mathieu Tarnus, Positive Group CEO and Founder.