Ariel Alternatives, a private investment firm, completed the acquisition of a 58.5% stake in My Code, a multicultural media and marketing services company, from Falfurrias Capital Partners, a private equity firm for $235m. "We are exceptionally proud of the partnerships My Code has built over the last eight years with the many brands, creators, and publishers who have put their trust in our Company. We are humbled that Ariel Alternatives sees our growth potential as well. With a new investment partner by our side, we look forward to working with both new and existing clients to help them understand, embrace, and reach the underrepresented communities driving economic growth in our country," Parker Morse, My Code Founder and CEO.