Announced
Completed
Synopsis
Just Develop It, an investment company, completed the acquisition of Total Security, a provider of cybersecurity solutions, from System1, an omnichannel customer acquisition marketing platform, for $340m. “As we have stated before, we are committed to positioning System1 to take advantage of current trends in digital advertising through our RAMP platform, and believe the financial flexibility created by this transaction will allow us to further those efforts. The new capital will enable us to both continue investing in our core advertising business, while also improving our leverage and liquidity position,” Tridivesh Kidambi, System1 CFO.
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