The Weetabix Food Company completed the acquisition of Deeside Cereals from Wholebake Limited.

Synopsis

The Weetabix Food Company completed the acquisition of Deeside Cereals from Wholebake Limited. Financial terms were not disclosed. Deeside Cereals will continue to operate as a standalone business and the Weetabix Food Company is not planning to make any changes to the site or workforce in the foreseeable future.

Principals

target

Deeside Cereals

bidder

Weetabix Food Company (the)

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Market Context

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Bidder Team (3)

sally abbott

Managing Director at WEETABIX FOOD COMPANY (THE)

Manager

bidder

Deals

£ 1.40 B

Total Value

hemal shah

Partner at Grant Thornton

Accountant

bidder

Deals

£ 1.66 B

Total Value

ken wood

CEO at WEETABIX FOOD COMPANY (THE)

Manager

bidder

Deal

n/a

Total Value

Vendor Team (1)

peter tichbon

CEO at WHOLEBAKE

Manager

vendor

Deal

n/a

Total Value

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