LaLiga, a football league, and Galaxy Racer, an esports company, agreed to form a joint venture to transform the Spanish league’s brand’s presence in the Middle East and North Africa region and Indian subcontinent. Financial terms were not disclosed. “Signing this agreement is testament of our deep commitment to supporting the transformation of the sports media scene, and building on the passion for football in MENA and the Indian Subcontinent. I believe that touching the hearts of youth and empowering them to experience the unifying force of football is key to our success. Galaxy Racer’s experience will be vital in building fan loyalty to position LaLiga as a top brand for football and lifestyle," Oscar Mayo, Director LaLiga.