Announced
Completed
Synopsis
Campari Group, a beverage industry company, completed the acquisition of Courvoisier, a cognac brand, from Beam Suntory, an American-founded, Japanese multinational company that produces alcoholic beverages, for $1.32bn. "We are very pleased to acquire a top four historical cognac house, Courvoisier with great latent equity and highly acclaimed expressions. The addition of Courvoisier cognac to our portfolio of global priorities is a rare and unique opportunity to expand our premium spirits portfolio and cognac offering. By leveraging our heavy cognac expertise at Board and Executive Team level, Campari Group has a fantastic opportunity to reinforce this brand’s credentials as a global icon of luxury, priming cognac to become Campari Group’s fourth major leg along with aperitifs, bourbon and tequila. Concomitantly, we are looking forward to accelerating our premiumisation journey, further enriching our RARE portfolio, the division created to unlock and accelerate the growth potential of a select range of high-end individual expressions in our core premium spirits markets," Bob Kunze-Concewitz, Campari Group CEO.
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