Announced
Completed
Financials
Sources
Tags
Acquisition
Friendly
travel agency
Domestic
Completed
Germany
Travel and Tourism
Majority
Private
Single Bidder
Synopsis
HomeToGo, a marketplace with the world selection of vacation rentals, completed the acquisition of a 51% stake in KMW Reisen and Super Urlaub, two travel agencies, for €31m. “We are very excited to announce this majority acquisition today and join forces with two stellar brands, Kurz Mal Weg and Kurzurlaub. Both have a leading position in the highly attractive market for thematic travel and hotels for short trips. Plus, their matching geographical focus combined with a high potential customer group of short city trip and shoulder season travelers is a clear fit to help accelerate our marketplace on the demand and supply side. Together, we’ll be even more effective at targeting our combined travelers to drive high retention and further enhance HomeToGo’s profitable repeat business,” Patrick Andrae, HomeToGo Co-founder and CEO.
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