Puig, a third-generation family-owned fashion and fragrance business based in Barcelona, agreed to invest in Dr. Barbara Sturm, the premium skincare brand. Financial terms were not disclosed. The acquisition of Dr. Barbara Sturm reinforces Puig’s competitive position in the premium skincare segment by welcoming a globally recognized luxury cult brand developed through its digital channels and worldwide spa and boutiques network, offering high-performance treatments with deep expertise in skincare.