Announced
Financials
Sources
Tags
fantasy sports
Domestic
Denmark
Gaming
Acquisition
Majority
Private
Pending
Friendly
Single Bidder
Synopsis
Ekstra Bladet, a newspaper brand, agreed to acquire Swush.com, a fantasy sports platform, from Danske Spil, a gaming operator and Futurecowboys. Finanical terms were not disclosed. “Holdet.dk has a completely unique market position, and we are delighted that they will now become part of Ekstra Bladet. Just under nine months ago, we bought Denmark’s largest and strongest football media site, bold.dk, and now we are supplementing it with Holdet.dk. That combination delivers on our razor-sharp strategic ambitions, where sport is absolutely essential,” Anders Borup Sørensen, Ekstra Bladet Editor-in-Chief.
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