L2 Capital, a lower middle market private equity firm, completed the investment in iFranchise Group, a franchising consultant and digital marketing provider for emerging and established brands. Financial terms were not disclosed. "We have been extremely impressed by the iFranchise and TopFire teams and are thrilled to partner with them. We believe that L2 can leverage iFranchise and TopFire Media’s market leading position as we look to achieve breakthrough growth in the Company’s current offerings as well as adjacencies that we have identified. iFranchise and TopFire Media are well known and highly regarded for helping emerging and established franchisors grow, we believe that this platform can continue to offer franchisors and franchisees additional services over a franchise concept’s full lifecycle. We plan to achieve this organically and acquisitively," Peter Batushansky, L2 Capital Partner.