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New Deal


Announced

Completed

Sprecher Brewing completed the acquisition of Juvee from 100 Thieves.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Single Bidder

Majority

United States

beverages

Soft Drinks

Friendly

Completed

Acquisition

Domestic

Private

Synopsis

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Sprecher Brewing, a brewery, completed the acquisition of Juvee, an energy drink, from 100 Thieves, an American lifestyle brand and gaming organization. Financial terms were not disclosed. “We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team,” Sam Keene, Juvee Co-Founder.

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