Announced

Completed

Sprecher Brewing completed the acquisition of Juvee from 100 Thieves.

Synopsis

Sprecher Brewing, a brewery, completed the acquisition of Juvee, an energy drink, from 100 Thieves, an American lifestyle brand and gaming organization. Financial terms were not disclosed. “We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team,” Sam Keene, Juvee Co-Founder.

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