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New Deal


Announced

Completed

Xenon Private Equity completed the acquisition of Kettydo.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Sources

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Tags

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consulting firm

Friendly

Acquisition

digital marketing

Loyalty programs

Management Consulting

Italy

Cross Border

Private

Majority

Private Equity

Completed

Single Bidder

Synopsis

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Xenon Private Equity, a private equity fund, completed the acquisition of Kettydo, a consulting firm specializing in digital marketing, customer engagement and loyalty programs. Financial terms were not disclosed. Kettydo, along with other companies in the Martech sector acquired by Xenon Fund, will merge into the Advanced Intelligence Generation company, a holding company dedicated to generating value for businesses through the use of artificial intelligence.

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