Circana to acquire Golf Datatech.

Circana, a consumer behavior research company, agreed to acquire Golf Datatech, a golf industry market research firm. Financial terms were not disclosed. “We are thrilled to enter into this agreement with Golf Datatech to expand Circana’s sports tracking business with deeper insights into the golf market. Golf Datatech’s market leadership, combined with Circana’s existing capabilities, will provide clients with a more comprehensive view of the market and unmatched insights to drive their growth. This acquisition supports our strategy of providing clients with a complete view of the customer, store, and wallet across categories and geographies,”Kirk Perry, Circana President and CEO.