Brainlabs, a digital marketing agency with offices in London, Manchester, New York, Los Angeles and Singapore, agreed to acquire Sparro, the Australia's largest digital marketing agency by advertising spend, managing $200m a year. Financial terms were not disclosed. “The indies have been scaling to levels of staff, service and capabilities where we’re able to genuinely challenge the traditional holding groups. Brands are crying out for proactive, smart, hands-on marketing partners. More and more, they want those partners to be operating to business-level objectives and not just digital KPIs. This acquisition plays perfectly into that. It extends Brainlabs’ significant international presence to further strengthen its appeal to global advertisers, and it enables us to offer clients international coverage, not to mention the incredible career opportunities for our people. We already know we’re the market leader in performance, and together, we can provide greater depth, services and technology that sets us even further apart,” Cameron Bryant, Sparro Co-Founder and Partner.