General Catalyst, a venture capital firm, led a $200m funding in Bilt Rewards, a loyalty program, with participation from Eldridge, Left Lane Capital, Camber Creek and Prosus Ventures. "Bilt plans to use the new capital toward expanding its Rewards Alliance, which partners with multifamily, single-family, and student housing operators nationwide. It will also go towards bolstering its Neighborhood Rewards program, which aims to help local merchants “connect and build loyalty” with new and existing residents in their community. The company also plans to expand into mortgage payment rewards," Bilt Rewards.