Announced
Completed
Financials
Sources
Tags
marketing agency
marketing
United Kingdom
Management Consulting
Acquisition
Cross Border
Majority
Private
Completed
Friendly
Single Bidder
Synopsis
Havas, a global communications agency, completed the acquisition of Ledger Bennett, a marketing agency. Financial terms were not disclosed. "When we started this process, we wanted to disrupt B2B marketing. Our conversations with Havas have been energising and there’s a palpable ambitious appetite to scale B2B within Havas Media Network and throughout Havas. That’s convinced us Havas would be a great place to accelerate our growth with a combined offering of progressive B2B capabilities from Ledger Bennett and B2C firepower from Havas," Andrea Glenn, Ledger Bennett CEO.
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