ShopFully completed the acquisition of Ofertia.

ShopFully, a company specializing in digital strategies that encourage consumers to visit physical stores, thereby increasing foot traffic, completed the acquisition of Ofertia, a Spanish marketplace launched in 2011 that aggregates offers and promotions from a wide range of retailers and brands across industries, including supermarkets, consumer electronics and DIY. Financial terms were not disclosed. "We are thrilled to integrate Ofertia among our proprietary marketplaces. This provides our clients with another strategic touchpoint to connect with consumers across the entire purchasing journey, from initial online research to the ultimate in-store shopping experience," Stefano Portu, ShopFully Founder and CEO.