Razor Group completed the acquisition of Perch for $420m.

Razor Group, a Berlin-based company that acquires and operates profitable Amazon FBA businesses and other online marketplace sellers, completed the acquisition of Perch, a technology-driven commerce company that acquires and operates Amazon FBA and other D2C brands at scale, for $420m. "We are excited to partner with Perch, the leading US player in our space. The transaction further strengthens our market leadership, solidifying Razor Group as the #1 player globally. In contrast to our peers, our focus has been to build the Western response to Chinese vertical C2M models like Temu and Shein, rather than an internet version of P&G. Therefore, our secret sauce has been to invest in sophisticated technology automation to ensure deep supply-chain integration and hyper-fast product innovation cycles right from the start, a prerequisite to making the model work and seeing us develop the industry's leading automation stack. With the ongoing advancements in AI and LLMs, that work continues," Tushar Ahluwalia, Razor Group Co-Founder and CEO.